COM³ – Building COMpetencies for COMpetitive COMpanies
The project COM³ supports local and regional authorities to improve the tech-readiness of rural businesses and exploiting local potentials for rural innovation and smarter growth.
The vulnerability and uncertainty of rural businesses to the rapid technological changes along with shortages in infrastructure and competencies keep them often unable to effectively adopt fast evolving technologies. To overcome this, COM³ provides a unique model for local and regional authorities and enables them to create a dynamic business environment for rural companies and start-ups in utilizing basic and advanced digital techs.
The COM³ training and coaching model, connected hubs as well as matchmaking and mapping initiatives combined with a comprehendible set of regulatory, financing and security guiding measures and training will provide the structures needed to protect vulnerable small businesses. COM³ partners test the jointly developed solutions in 9 regions from 7 North Sea region (NSR) countries. They create a NSR roadmap and platform for digitalisation of rural businesses and build a cross-border community around it. This will result in a 15 per cent increase of tech adoption for rural businesses followed by an increase of the share of ICT in the local/regional GDPs in the pilot regions.
- Enabling small traditional enterprises for basic tech-adoption (e.g. in the field of online marketing and e-commerce) through guidance, training and digital-hubs
- Progressive support for digital enterprises for advanced tech-adoption (e.g. in the field of big data analytics, data mining and visualisation) through coaching, guides and digital-hubs
- Empowering transnational business cooperation and scale-up through mapping, networking and matchmaking
atene KOM responsibilities
atene KOM GmbH is the project developer of COM³ as well as project partner, leader of communication work package and transnational project, communications and financial manager in collaboration with lead partner Intercommunale Leiedal.